I happened to have BBC on the television one morning while I was in Indonesia and caught the tail-end of a story on the Save the Beach Hotel in Rome. The hotel, which was launched by the makers of Corona Beer, used trash collected from beaches across Europe, creating the first hotel made completely out of garbage. The goal is to promote awareness of safeguarding the coastal environment and prevent shoreline pollution. The hotel is only slated to be open for four days (the same time as World Environment Day), and is fully booked. Designed by artist, HA Schult, the interiors are busy, textured and colorful. Simple pieces of furniture allow the focal point to be the array of trash lining the walls and embedded in the flooring. Not surprisingly, the concept has stirred up quite an appeal. While it may not be a glorious and comfortable stay, the trend resulted in reservations from A-list names, like Helena Christensen.
*image from TresSugar
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