bridal morning

I spent the better part of my morning today thumbing through the stack of bridal magazines that has been collecting dust next to my sofa.  It's amazing all the details that go into planning a wedding, and I realized that I haven't done much of anything this past month.  After getting sidetracked from the magazines, I started poking around online looking for bridesmaids dresses.  With all the holiday sales, even JCrew has online deals for their bridal collection this weekend.  I also looked at dresses by Thread and Simple Silhouette.  But I am in no position yet to commit.  The industry is so saturated and the selection seems endless.  How is one to decide?